How To Build Meaningful Relationships During The Hustle and Bustle: with Marsha Shandur

SUBSCRIBE FOR EARLY ACCESS:                                          ..... WATCH ME... ...OR LISTEN TO ME OR DOWNLOAD ON ITUNES HERE ~~ DON'T FORGET TO SUBSCRIBE ;) Marsha Shandur has journeyed quite the adventure over the years. From a humble Scottish radio, to one of the UK's hottest stations, and across the big  pond where she now helps people network and form meaningful relationships, Marsha's overcome the good and the bad, and rocks it out better than most (she also happens to have rather hot taste in music). Such a varied life deserves to be shared via The Successful Mistake, and she doesn't disappoint with tales about hustling and picking yourself up from the gutter. … Read More »

23 Reasons Interactive Storytelling Is The Future of Marketing

Last week, I talked about why I left the world of old-hat marketing, and embraced the magic of interactive storytelling. I adore stories, and there's few things in life I like more than writing and reading a good novel. BUT, Brand/Business Storytelling can manifest into something books cannot, and this is why interactive storytelling is the future of marketing. Rather than tell your story, you can show it - literally through video, images, immersive websites, etc... Instead of focussing everything on you, interactive storytelling places your customer front and centre. For example: JARED EASLEY - and how he involves his listeners and invites them to be co-hosts OUT OF PRINT … Read More »

Don’t Hire People Like You: with Mike Eilertsen

SUBSCRIBE FOR EARLY ACCESS:                                          ..... WATCH ME... ...OR LISTEN TO ME OR DOWNLOAD ON ITUNES HERE ~~ DON'T FORGET TO SUBSCRIBE ;) Hailing from the wonderful nation of South Africa, Mike Eilertsen has achieved more at a young and ripe age than most do in a lifetime. Charismatic and creative, Mike's built an ever growing empire of magazines and luxury ideas. As all young and up-and-coming folk should, he jumped at the chance of being part of The Successful Mistake. Successful he may be, but Mike's made his mistakes along the way. He shares a couple in this fine interview, and my-oh-my am I glad he did. If you plan to hire staff, and build an … Read More »

Why I Left The Marketing World to Embrace The Art of Interactive Storytelling

Have you ever met with a client or boss, excited and full of ideas, only for them to stare at you with complete and utter nothingness? You know, the type of rolling eyes that say, "God, not this again..." I have, and it was a meeting like this that guided me towards interactive storytelling, and a world of tales and wonderful brand stories. "I think Linkedin is the platform for you, but before we do anything, I need to figure out who you are, and what makes your accountancy firm unique and different to everyone else," I said, eager and bright-eyed. "Why?" he asked, a stereotypical accountant, who, although absolutely fantastic at his job, isn't exactly forward-thinking. "Because it's … Read More »

Why You Should Tiptoe Into The Startup World: with Kate Mats

SUBSCRIBE FOR EARLY ACCESS:                                          ..... WATCH ME... ...OR LISTEN TO ME OR DOWNLOAD ON ITUNES HERE ~~ DON'T FORGET TO SUBSCRIBE ;) Not everyone knows what life on both sides of the fence is like. Most tend to know either the corporate world or the startup one, but Kate Mats understands them both like an absolute boss. In terms of inviting her to take part in The Successful Mistake... well, the definition of a no brainer comes to mind. In my lovely chat with Kate, we unearth her entire journey and the lessons she's picked up along the way. She may be a budding entrepreneur now, but this wasn't always the case. A fine example that sometimes … Read More »

Turndog’s Monthly Income Report (October 2014)

In the beginning of 2014, I decided to do something rather scary... BE TRANSPARENT & HONEST. I want to be an open book, but I'm scared. WHY? Because I'm still at the beginning of my journey, and the numbers are pitiful, and the failures often and obvious. Below are the numbers, the finances, the projects, my health, and stats from OCTOBER 2014. This is a snapshot of what it's like to be a self published author. A new entrepreneur. An average guy still finding his way. It isn't designed to scare, nor glorify, merely provide the truth of right now. For all my other Monthly Income Reports, Click Here. _________ Many of the links in this post are affiliate ones, directing you to the … Read More »